Prospecting

Description

This module covers Prospecting. Taking the information gathered from Modules 1 and 2, how do we prospect with insight. The module looks at the Buying Cycle and who to target for your outreach.

Turn the research from the earlier modules into prospecting with genuine insight
Understand the buying cycle and work out where your prospect currently sits in it
Identify who is worth targeting inside an account, and who is not
Time your outreach around where the buyer actually is rather than where you are
Open with something relevant to them instead of a generic pitch